This project reimagines the experience of album art by introducing augmented reality (AR) technology. The AR Interactive Album Cover offers an accessible way to enhance standard music editions with an interactive layer, bringing the excitement of limited editions to a wider audience.
Using Target Tracking in Spark AR, I selected five Vampire Weekend albums and animated scenes that explore what might have occurred before or after the album cover image. Scanning the covers triggers simultaneous, real-time animations, creating a fresh, immersive dimension for both fans and artists to engage with music.
Try it out yourself on all 5 Vampire Weekend CD's on my Instagram @dijadna.